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The information here seems to be outdated. The update process now appears to be automatic, commencing once a USB memory stick is inserted. Maybe on some TVs, it has to be started manually?
https://www.sony.co.uk/electronics/support/lcd-tvs-kdlxxw7xxb-series/kdl-32w706b/downloads/00017151
The update usually can be installed automatically or manually.
If it shows up on your TV you can perform the automatic installation.
Else you can download in from the support page and install it manually.
The manual update is automatic. It happens when I insert the USB stick. I don't have to follow the procedure in the instructions.
Hi Eugbug, both can happen, the instructions are just in case the automatic update didn't start once you enter the USB.